What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China.
12 BEST Private Search Engines: Anonymous search - NO Tracking
Baidu - Wikipedia
In this column, we frequently refer to international search engines which are top of their game in markets such as Russia and China — namely Yandex and Baidu. Here are some examples of the kind of site and search approach which already exist to inspire you to go and find more! In fact, Naver is number one in South Korea where Google has a very small share. In the Czech Republic, Seznam has been in the lead for a long time and still just about competes with Google there. However, Google is rapidly creeping up and knocking at its door. For now, continue considering Seznam as essential in the Czech Republic.
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International Search Engines You Should Know and Optimizing for Them
Japan is a unique search market. It is home to diverse platforms that comprise a search engine market share distinct from anywhere else in the world. Source: StatCounter.
Baidu, Inc. The holding company of the group is incorporated in the Cayman Islands. The Baidu search engine is currently the fourth largest website in the Alexa Internet rankings.