More than a decade ago, a teenager named Caitlin Upton became one of the world's first true viral sensations. This was , a few years before "going viral" was a daily occurrence: There was really only one platform responsible for spreading silliness far and wide, and YouTube had only seen a handful of major moments. For context, Upton's sudden fame came just one year after faux YouTuber "lonelygirl15" had been exposed as a hoax. Her convoluted response to a question about geographic literacy —"everywhere, like, such as" — became a globally-recognizable moment. Although she would place third runner-up, Upton might as well have won for all the attention that would flood in.
In , Upton gained international notoriety after giving a highly convoluted and incoherent response to a question asked during the pageant contest. The broadcast event matched NBC's highest rating in this time period in three months and the highest placement for the one month period, according to Nielsen Media Research. With such high level of media exposure, online reaction to Upton's gaffe came almost immediately through the social networking site Facebook. Following the closing ceremony of the event, YouTuber IRamzayI  uploaded the taped segment onto the video-sharing hubsite. The video quickly surpassed 10 million views within the first months and it was recorded as the site's most viewed video for the month of September Since its debut, the video has accrued over 51 million views in four years.
Kamer van Koophandel
This post was contributed by a community member. The views expressed here are the author's own. She represented Mount Pleasant and our state on the Miss America stage. This year's winner could follow in her footsteps.
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